Downtown Decorah Betterment Association serves Decorah's downtown district (C3 commercial district) with special improvement projects (e.g., Norm Smith Plaza, Dry Run Plaza) as well as annual initiatives like the Hanging Flower Baskets (210 Baskets downtown), the Lawn Chair Night Summer Series (in partnership with Decorah Area Chamber and Visit Decorah Tourism), the Rooftop Lighting program, and downtown Informational Kiosks. Downtown Decorah Betterment also leads and partners on special projects that enhance the downtown district aesthetic experience.
 

DDBA is guided by a 12 member volunteer board. Memberships, sponsorships, and special project donations make the work of DDBA possible. Mission: To provide programs, economic development, a favorable business climate, and help maintain the vitality of Decorah's downtown and west side business area.

Downtown Decorah Betterment is a 501c6 nonprofit membership organization. The organization was started in 1974 in response to commercial development along Highway 9 on the south side of the community. The 11 founding members came together to offer targeted services, programs, and support specifically for the downtown business district.